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Read about what's happening at Trace, including interviews with staff and overviews of some of our latest work.

Another dimension of Trace.

November 17, 2015

Since launching in January of 2014, Trace’s 3D department has worked on a range of projects. With continued growth, we’ve become better equipped to take on larger, more complex projects.

Below, we’re proud to share some of our more recent work.

Mahindra XUV – Rocky

The most complex project done by the department was the XUV project for Equinox Films. This job entailed creating a CG Cheetah named Rocky for the Mahindra XUV commercial.

The XUV job was nominated for the 2015 Viewer’s Choice Award by The Animation Society of India.


Rajnigandha – Silver Pearls

Working alongside 7films, our task was to create the Palace of Versailles and composite it into the background. This was quite the complex spot, as the 3D elements needed to look photo real and the compositing had to be seamless to depict the actress walking within in the Palace.

Prashant Shahane, Our 3D Lead, elaborated on the department’s capabilities and looked ahead to further growth.

“Over the last year, we’ve worked on many interesting projects of varied complexity for domestic and international clients. In the coming year, we’d like to expand our vision by working on even more cutting-edge projects, such as complicated character animation spots and detailed CG comps in live-action commercials. Our team includes talented generalists who love to multi-task, so we’re geared up to take on new challenges.”