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CAUSE AND EFFECTS

Read about what's happening at Trace, including interviews with staff and overviews of some of our latest work.
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Trace finishes its first commercial.

June 16, 2011

If you’re anything like me, you teared up during the Miracle on 22nd Street piece featured on NYTimes.com this past holiday season. The folks over at Redglass Pictures are the minds behind this incredible piece as well as plenty of other viral videos picked up by sites including Gawker, Huffington Post, Gothamist and New York Magazine to name a few. I think it goes without saying, but I’ll say it anyway; we were pretty pumped when they approached us to do some work on their new commercial project.

We hooked up with Redglass to do some finishing effects for Friendthem, a new social media app that uses geolocation to locate the Facebook profiles of people around you. They had a tight deadline and needed some high quality finishing work on their spot, stat. Working between New York and Mumbai we worked round the clock. Redglass delivered footage at night and we delivered final comps in the morning, helping them deliver the spot on time and on budget. Check it out below!